Mostofa Wahid Soykoth

PhD Student
Department of Marketing

Contact
msoyko1@lsu.edu
2114 Business Education Complex South

Education
Ph.D. in Marketing Student, E. J. Ourso College of Business, 星空无限传媒

MS in IT and MBA (Dual Degree), School of Business and Technology, Emporia State University

 

Mustofa Soykoth headshot

Mostofa is a third-year doctoral student in Marketing at the E. J. Ourso College of Business, LSU. He holds an MBA and an MS IT (STEM) from Emporia State University, USA.

Mostofa鈥檚 research interests focus on the impact of emerging technologies on marketing, concentrating on sales and the frontline. He is also interested in AI interaction in service. He employs a range of methodologies, including causal inference and natural language processing. His work has been published in peer-reviewed journals such as the Journal of Business Research and the Journal of Marketing Analytics and presented at leading academic conferences, including AMA, AMS, SWDSI, and ACME.

In addition to his research, he teaches the Professional Selling (MKT 3427) course 星空无限传媒. He also serves as a Graduate Teaching Assistant, assisting with courses in marketing research and analytics. Throughout his academic career, he has received multiple honors and fellowships, including the Stephen J. Butcher Outstanding Graduate Award (Top MBA Award), and the Baylor University Fellowship for the AMA New Horizons Faculty Consortium on Selling and Sales Management.

Outside of academia, he loves traveling, capturing moments, and playing tennis.

  • Jarotschkin, Viktor, Mostofa Wahid Soykoth, Nawar N. Chaker (2025), 鈥淎rtificial Intelligence in Sales Research: Identifying Emergent Themes and Looking Forward,鈥� Journal of Business Research, 198, 115383.
  • Soykoth, Mostofa Wahid, Woojong Sim, Sydney Frederick (2024), 鈥淩esearch Trends in Market Intelligence: A Review Through a Data-Driven Quantitative Approach,鈥� Journal of Marketing Analytics, 13, 236鈥�62. [Based on MBA work]
  • Azim, Sheikh Mohammad Fauzul, Sawda Mahbuba Rahman, Nabid Alam, Tahmina Sultana, Mostofa Wahid Soykoth, Suranjeet Chowdhury Avik (2024), 鈥淓ngaging Customers Towards Mobile Application Brand Attachment and Advocacy: Multigroup Analysis of Generational Differences,鈥� Journal of Applied Business and Economics, 26 (3), 39鈥�65. [Based on MBA work]
  • Soykoth M.W., Jarotschkin, V., & Chaker N. (2024). Sales and Artificial Intelligence: Trend Analysis and Research Agenda Using Machine Learning Approach. Presented at 2024 American Marketing Association (AMA) Summer Academic Conference, Boston, USA
  • Soykoth M.W. (2024). Applications of Artificial Intelligence in Sales: Trend and Content Analysis with Data-Driven Method. Presented at The Annual Academy of Marketing Science Conference (AMS), Coral Gables, FL, May 2024
  • Alam N., Singh R., Soykoth M.W., Sultana T., & Azim S.M.F. (2023). Impacting Online Customers鈥� Post-Privacy Breach Behavior - A Relationship Marketing Approach. Presented at the Annual Academy of Marketing Science Conference (AMS), New Orleans, LA
  • Azim S.M.F., Rahman S.M., Alam N., Soykoth M.W., & Sultana T. (2023). Investigating the Role of Mobile Service Quality on Customer Engagement among Mobile Banking Application Users. Presented at the Annual Academy of Marketing Science Conference (AMS), New Orleans, LA
  • Soykoth M.W., & Alam N, (2023). Social Media Marketing in The Context of Pre-and Post-Privacy Breach Attitude: An Aspect-Based Sentiment Analysis. Abstract presented at the Annual Southwest Decision Sciences Institute (SWDSI) Conference, Houston, TX
  • Soykoth M.W. (2022). Marketing Intelligence: A Bibliometric Network and Content Analysis (abstract). Proceedings of the Annual Southwest Decision Sciences Institute (SWDSI), New Orleans, LA
  • Lu, T., Zhou J., Yu J., & Soykoth M.W. (2022). The Effect of Fancy Brand Names on Young Consumers' Perception of Products. Proceedings of the 49th Annual Meeting of The Association of Collegiate Marketing Educators (ACME), New Orleans, LA
  • Kim Y., Zhou J X., Soykoth M.W., & Yu J. (2022). Management Styles, AI, Marketing Strategies: A Comparison of Korean and American Businesses. Marketing Management Association (MMA) Annual Conference Proceedings, 60鈥�62. St. Louis, MO
  • Runner-Up, AMS Review/Sheth Foundation Doctoral Competition for Conceptual Articles (DoCCA), Academy of Marketing Science (AMS)
  • Doctoral Consortium Fellow, 37th Annual Society of Marketing Advances (SMA), Las Vegas, NV
  • Received Baylor University Fellowship for the 2024 AMA New Horizons Faculty Consortium on Selling and Sales Management
  • Received Stephen J Butcher Outstanding Graduate Award (Top MBA Award) from School of Business, Emporia State University, USA
  • Distinction for Academic Excellence in BBA & MBA at Shahjalal University of Science and Technology, Bangladesh
  • Awarded Merit Scholarship for outstanding GPA in my undergraduate degree from the Directorate of Secondary & Higher Education, Bangladesh
  • Received the Merit Scholarship for multiple semesters at Shahjalal University of Science and Technology, Bangladesh, based on academic performance

AMA Blog Post

  • Ugurlu, Atike and Mostofa Wahid Soykoth (2026), 鈥淲hen Gamification Pays Off- and When It Doesn鈥檛: Driving Engagement Without Losing Value,鈥� Journal of Marketing Research Scholarly Insights (Forthcoming)
  • Sanwal, Aadya and Mostofa Wahid Soykoth (2026), 鈥淟inked for Success: How Board Interlocks Influence Marketing Power,鈥� Journal of Marketing Research Scholarly Insights
  • Soykoth, Mostofa Wahid, and Japmman Pahuja (2025), 鈥淭he Psychology of Feedback Design: How the Same Ratings Look Better (or Worse) Depending on Format,鈥� Journal of Marketing Research Scholarly Insights

Reviewer (Ad hoc):

Journal:

  • Journal of Marketing Analytics

Conference:

  • European Marketing Academy (EMAC) Conference, UK, 2026
  • American Marketing Association, Winter Academic Conference, Phoenix, AZ 2025
  • Annual Academy of Marketing Science (AMS) Conference, New Orleans, LA 2023

Judge

  • Graduate Research Conference (GRC), 星空无限传媒, 2024

Organizer

  • Southeast Marketing Symposium (SMS) at E. J. Ourso College of Business, Louisiana State University, 2024
    • Collaborated with a team of faculty and Ph.D. students to provide logistical support during the event and enhance the overall participant experience
  • IS826 Application Programming (Python)
  • IS853 Business Analytics
  • MK510 Marketing Analytics
  • BU503 Econometrics
  • CSE206 Database Management Programming Lab (SQL)
  • CSE204 Introduction to Computer Language Lab (C)
  • BUS502L Advance Business Research Lab (SPSS)
  • BAN363 Marketing Research
  • EXST7005 Statistical Techniques I (R)
  • EXST 7014 Experimental Statistics II
  • MK7720 Marketing Theory and Experimental Design (Qualtrics)
  • MKT7716 Multivariate Stat (SAS)
  • POLI7963 Advanced Quantitative Analysis (Stata)
  • MKT7488 Structural Equation Modeling Fundamentals (MPlus)
  • BE7910 Applied Data Science with Python and PyTorch
  • POLI7964 Advanced Topics in Research Methods: Categorical Data Analysis
  • MKT7486 Applications of Marketing Theory
  • ISDS7302 Predictive Analytics (JMP)

鈥淗ow AI Will Supercharge the Salesforce.鈥� Research@Ourso, LSU E. J. Ourso College of Business (2026). (Feature of research: Artificial Intelligence in Sales Research: Identifying Emergent Themes and Looking Forward). /business/news/2026/4/research-mkt-ai-sales.php

 

Teaching Interest: Professional selling, Sales management, Marketing research, and Marketing analytics

Experience: 

  • 星空无限传媒
    • Instructor, Professional Selling (MKT 3427) 
      • Fall 2025, In-person, Instructor Rating 3.7/4.00
      • Spring 2025, In-person, Ongoing
      • Teaching evaluation available upon request
  • 星空无限传媒, Graduate Teaching Assistant
    • Marketing Research (Fall 2023- 2025)
  • Emporia State University, Graduate Teaching Assistant
    • Electronic Marketing MK830OA (Summer 2021)
    • Electronic Marketing MK830OA (Spring 2021)
    • Consumer Behavior MK851OA (Summer 2022)
    • Marketing Strategy MK864OA (Spring 2022- Fall 2022)
    • Marketing Analytics MK810OA (Spring 2023)